Amazon Web Services (AWS) recently announced the launch of the 'Generative AI Partner Innovation Alliance' (GenAI Partner Innovation Alliance) aimed at expanding the reach of its Generative AI Innovation Center program (GenAIIC) through system integrators (SIs) and consulting firms. Launched in June 2023, this program is designed to connect customers with AWS's artificial intelligence and machine learning scientists as well as strategic experts to collaboratively envision, identify, and develop generative solutions.